P&G OneGrooming: DTC Template Optimization

Template Component System

I was hired as a Sr. UX/UI Designer for P&G OneGrooming. At the time, they were bringing their DTC operation in-house.  There were quite a few moving parts involved in this. As an extremely small team we did not have the manpower to keep up with the workload. I took it upon myself to start creating reusable components and templates that we could control and start implementing across brands. With one of the main focuses being “mobile first.”

I worked with one of my developers and brand stakeholders to to create an components library which could be used across brands with minimal dev lifting. It has allowed our team to simplify our process and to deliver faster product. Although it is taking some time to get all the pieces in place we have already seen great results and the templates are being shared globallly.

What Did I Do?

I completed the following roles:

  • User Journeys (for 7 brands)
  • UX/UI Design
  • Art Direction
  • Mild Copywriting
  • Light Dev Work
  • Q&A
  • Iterative Versioning

Component Library

OneGrooming Template

Art Of Shaving Father's Day '22

Gillette Bugatti Heated Razor

Gillette BAPE Collab.

Gillette NFL