EMBRACE HOME LOANS

Designed and specified a responsive, componentbased site, and the user experience for Embrace. Contributed in multiple branding exercises, campaign builds, launches, authoring of tools with its in-house development team.  Streamlining their overall process.

My role included: UI/UX, design, ad unit animation, template development, light front-end development, SEO optimization, project support, conceptual design, rapid prototyping, app design, conceptual development, feasibility assessment, video design, video editing, storyboarding, team management.

AMERICAN STUDENT ASSISTANCE

Designed and specified a responsive design based site and the user experience for student loan saddled site visitor. Contributed in multiple branding exercises, authoring of tools, lesson planning, and specified behavior for saltmoney.org and its in-house development team.

Case Study: Building a CMS from the ground up. My team & I established a taxonomy of terms for ASA to build a tangible content inventory defined by category and tags. In parallel, I helped define, and design the interface and functions. Establishing the terms for implementation.We worked with marketing, analytics, development, and borrower’s services to solve for both existing and new product enhancements for the product.

To aid company wide adoption, we established an implementation plan and led discussion on 5-point customer outreach effort with a tech requirements proposal. All of this was building toward a broader CRM implementation requiring system / platform assessments and post discovery recommendations.

GENERAL MOTORS

At Digitas, I worked on many projects. Some of my favorite times were with my team for the GM and Pontiac brands. From Transformers, to DC Comics, to major vehicle launches. I had my hand in a variety of projects there.